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Targeting Feeds
Advertising money has long been guided by the adage of going to where the eyeballs are. More recently, of course, that imperative has been refined to mean, target where the right eyeballs for your product or brand are. In pursuit of that premise, advertisers have directed substantial amounts of targeted messages to nearly every online venue available. Yet till now, as Bill Flitter, CEO of Pheedo, explains below, advertisers have under-utilized, if not entirely overlooked, a channel rich in both eyeballs and targeting potential. more…
Q&A: Bill Flitter of Pheedo on RSS advertising
We caught up with CEO and co-founder Bill Flitter to find out more about RSS advertising and how it might finally put the debate over partial versus full feeds to bed. more…
Reaching the Unreachables
Like most Internet entrepreneurs, Charles Smith and Bill Flitter consume a staggering amount of online media. "I must go through 20 sites a day, and Bill is the same way," Smith says. So two years ago, they started experimenting with RSS, or real simple syndication, a technology that sends alerts to users in digest form as content is updated. "The first thing we noticed was, there are no ads here," says Smith, 35. So in late 2003, he and Flitter, 34, founded Pheedo to put them there. more…
Really Simple Sale?
One way for companies to get their ads onto an RSS feed is through companies like Pheedo, which line up ad space for advertisers and collect a commission on the deal. Pheedo places ads in the feeds of such popular sites as Engadget, a blog about gadgets, and Autoblog, a blog about automobiles. more…
Marketers See Opportunity as a Web Tool Gains Users
The fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers. Google, Pheedo, Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S. more…
Pheedo's RSS Powered Ads
Pheedo this week is announcing a pretty innovative development: RSS feed-powered ads. Basically the idea is about siphoning content or ads copy from any RSS feed and distributing it across the Internet. It's far-flung RSS advertising with a social media twist. more…
Building A Board
When you're a startup company, the board of directors can play a big role in the company, said Bill Flitter, the vice president of marketing and founder of Pheedo, which develops technologies for Really Simple Syndication. more…
Pheedo Launches Social Media Ad Widgets
RSS ad network Pheedo will announce a new service tonight - advertising widgets powered by RSS and incorporating several social media tools. Readers familiar with Techmeme?s advertising program will recognize the ideas here - companies today are producing creative content to drive visitors to their websites and that content can be leveraged explicitly as advertising. Pheedo hopes to make this approach scalable and widely deployed. The widgets can be placed on any web page and in many other ad networks. more…
RSS Adds Up
A week after starting to run ads managed by Pheedo in her RSS feeds, she wrote in her blog, "I seem to have violated a sacred RSS rule that has resulted in a lot of email where the use of multiple exclamation points has been taken to a whole new level." (However, a few weeks later, she reported no significant changes in readership.) more…
RSS and E-Commerce: A Natural Fit
Advertising on RSS feeds provides contextually relevant information. Providers such as Pheedo recommend testing the ad's length and context to determine what works optimally for both content provider and advertiser. more…
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