pheedo - rss marketing solutions

Advertiser FAQ

Below is a list of common questions from agencies and advertisers new to Pheedo and syndicated content advertising. You can also find answer to specific technical and support questions here.

• Why should I advertise with Pheedo?
• Where will my ads run?
• What do RSS ads look like?
• How does Pheedo target ads?
• How much does RSS advertising cost?
• Does Pheedo's RSS ad network perform?
• What is syndicated content? And how is it transforming the web?
• What is FeedPowered advertising?
• How do I get started?
• I want to learn more, who should I talk to?

Why should I advertise with Pheedo?

RSS users are affluent, active online, and their opinions are highly influential. RSS users are 15% more likely to recommend a product or service vs. a non RSS user. (Nielsen NetRatings). Further, many of these highly prized affluent influencers are difficult to reach via other online advertising vehicles. RSS users are 4x times more likely to subscribe to feeds outside the top 20 web properties. (Nielsen NetRatings) and 90% of RSS users stay in their RSS reader to consume content. (Nielsen NetRatings).

Where will my ads run?

Pheedo works with hundreds of the web's leading properties, including award-winning publishers FastCompany, New Scientist, Popular Mechanics and Gawker Media. By targeting RSS subscribers, Pheedo reaches the most demographically rich and dedicated segment of these publishers' audiences. Learn more about Pheedo's network in our media kit..

What do RSS ads look like?

Pheedo supports a range of standard IAB banner sizes, text ads, as well as our own proprietary FeedPowered ad unit. Additionally, Pheedo provides the widest range of ad placement options in the industry, including inline and standalone item placements. Check out examples of the ad formats offered by Pheedo.

How does Pheedo target ads?

Pheedo offers a wide range of targeting and delivery control options including:

• Run of Network
• Run of Channel
• Feed Specific
• Geotargeting (Country, State, DMA)
• Contextual
• Frequency Capping

How much does RSS advertising cost?

RSS advertising is priced on a CPM basis, and rates range from $5 CPM to $20 CPM, depending on targeting criteria.

Does Pheedo's RSS ad network perform?

Yes. Advertisers working with Pheedo have experienced CTR lift of 100% over their onsite banner placements. Read the case study detailing the power of syndicated content advertising. Further, the strongest measure of performance is advertisers who come back for more. View a partial list of the advertisers who have repeatedly worked with Pheedo to meet their marketing objectives.

What is syndicated content? And how is it transforming the web?

Online content consumption habits are undergoing a radical transformation. Internet users are increasingly consuming their content in personal start pages, RSS readers, and widgets and are visiting destination websites less and less. This syndicated content revolution is being fueled by the widespread availability of RSS feeds.

As content consumption moves away from websites and into highly personalized syndicated content reading environments, advertisers and publishers alike have an opportunity to connect with their audiences in new, influential ways. Making these connections, however, requires a new set of tools, designed specifically for the syndicated content environment.

Pheedo's state-of-the art platform and ad network enable advertisers to capitalize on the shifting dynamics of online content consumption. Pheedo provides advertisers and publishers access to their audiences, no matter where they get their content.

What is FeedPowered advertising?

Pheedo's FeedPowered advertising platform converts your RSS feeds into rich, dynamically updating advertising that can be placed on any website and delivered through our RSS ad network. Leverage your existing RSS assets to extend your brand, drive traffic, and acquire new feed subscribers. Learn more.

How do I get started?

If your budget is less than $5,000 per month, you can launch a campaign immediately with our self-service system. If you are an agency or advertiser with unique needs, our ad sales team is available to define and execute a custom campaign. Contact us to get started today.

I want to learn more, who should I talk to?

You can find answers to many technical and support issues here. If you are interested in launching a campaign, contact our ad sales team to get started.